Alex James Presents…
Alex James, bassist from Blur turned cheesemaker, is launching an exciting, innovative line exclusively with Asda entitled “Alex James Presents…”.The range, on shelves from August 22nd, includes deliciously creamy cheddar blended with wonderful flavour combinations, such as Cheddar and Tomato Ketchup, Cheddar and Salad Cream and Cheddar and Tikka Masala. Alex with a huge sandwich filled with sliced cheeses from the new range. August 10, 2011. Photo: Edmond Terakopian